What is bespoke web design.

Businesses looking to stand out online need to have complete control over their digital presence. Bespoke websites offer a fully custom solution designed to align branding, functionality, and the core business mission. This sense of alignment is especially important for London-based businesses because of the high level of competition they will experience for new clients and customers.

Choosing a bespoke web design agency can be a daunting prospect given how many options there are out there. In this guide, we are going to take a look at all the basics so that you know exactly what to do, including:

• The meaning of bespoke web design
• The benefits of bespoke website services
• Why businesses need a bespoke approach
• The steps involved in a creating a bespoke website
• Choosing the right bespoke design agency

Let’s move on to some simple definitions to begin with so that you can see how everything works in the world of bespoke websites.

What is bespoke web design?

Custom website design is where the website is fully customised and built from scratch at every stage. This is in contrast to a template approach to design where a generic starting point is lightly edited to give the illusion of a unique online asset.

While there is nothing wrong with the budget-friendly template approach, businesses who want to stand out and compete will greatly benefit from a fully bespoke approach to web design.

Giving skilled web designers complete freedom to build and shape the site allows them to fully align the new digital assets with the core mission of the business. Common examples include seamless integration of visual features, a more streamlined user experience, and advanced back-end functions to support new functionality.

Approaching web design in a way that sets the designers free to do what they do best, rather than working within the confines of a template, will result in a website that exceeds expectations.

The benefits of bespoke web design

London-based businesses face intense competition for browsers and buyers due to the high density of people and close proximity of competing businesses. Meaning a custom website is a strategic asset that helps businesses sharpen their competitive edge.

The benefits of bespoke website design for small businesses include:

• Prominent Branding: A 100% original site serves as a blank canvas to showcase core branding and logo design, reinforcing brand identity and engaging the target audience more effectively.
• Optimal User Engagement: Bespoke designs allows complete control of the browsing journey from the very first click. Websites built using templates can unwittingly introduce sources of friction that detract from the browsing experience
• Enhanced Functionality: Features that are built from scratch and are fully aligned with the intended user experience will help any business deliver its services more effectively. For example, the needs of an online shoe store are very different to those of a online accountancy company
• Inherent Flexibility: A bespoke website will be designed with the unique journey of a specific business in mind. Being able to scale up or down as the business evolves will ensure that the online presence is always reflective of what is on offer to the customer
• Built-In SEO: Choosing a bespoke website designer ensures that SEO is taken care of as part of the initial build. You can then continually expand and refine your SEO strategy to stay ahead of the competition in your niche

Businesses in London have a unique challenge in that they need to appeal to the largest and most dynamic audience in the country. Key to their success is understanding how bespoke design can help meet their needs.

Why businesses in London need a bespoke website

London is a city that never sleeps, continually evolves, and is always in search of something new. What does this mean in terms of bespoke web design? It means that a static website or a restrictive template solution will quickly get left behind and then lost in the crowd.

Here are the key reasons why every business needs a bespoke approach to web design:

• Discerning Audience: Londoners have a wealth of choice that the rest of the country may only be able to dream of, and with that comes a highly discerning eye. Businesses need to be exceptional in terms of their online presence if they are going to stand out
• Emerging Trends: London is a city of commuters who are constantly on their mobile devices. A mobile-first approach will ensure accessibility and responsiveness across all phones and tablets as standard
• New Use Cases: 1-hour delivery slots and instant messaging are becoming the norm for many eCommerce businesses. A bespoke approach is needed to support these services at scale

Understanding how a bespoke website is built will show that this is an approach that is open to businesses of all shapes and sizes.

Creating a bespoke website

Hiring a custom web agency is not just about choosing the lowest price — you need to make sure you are comfortable with the overall workflow. The Webpop Design approach is to follow a trusted 4-step process consisting of:

• Discovery Phase: Sitting down to understand the core mission of the business before diving deeper and getting to know their audience
• Planning and Wireframing: Laying out a clear visual storyboard that shows what the website will look like and how it will function
• Custom Design and Development: Building a unique online experience designed to reflect the needs of the target audience
• Testing and Launch: Checking the fine details so that the technical side of things is taken care of quickly and efficiently in the background

Each step has been carefully refined over many years and can be readily adapted to the specific nature of your business. At all times a dedicated point of contact will guide you through the fine details while handling the technical side of things so you don’t have to. The result is a bespoke website that is able to adapt to the ever-changing needs of even the most discerning audience in London.

Choosing the right web design partner

With so much choice out there it pays to have some clear selection criteria. Here’s what we recommend focusing on:

• An Impressive Portfolio: Look for a bespoke web design portfolio that showcases the right blend of creativity and technical expertise
• 5-Star Client Reviews: Nothing provides peace of mind quite like hearing from other businesses in your local area
• Local Market Knowledge: A London-based web design company will be best suited to the dynamic trends in the city
• Clear Communication: An approachable team that speaks your language and sidesteps the technical jargon will make a big difference

Put all of this together and you will be able to find the best custom website service without delay.

Final thoughts

Webpop Design offers web design and development services that help businesses stand out in some of the most competitive markets in the country. By adopting a fully custom approach to web design, any business can attract the attention of their audience, deliver highly focused functionality, and offer a seamless user experience.

While template sites appear affordable due to their low cost, the return on investment achieved with bespoke web design can be much higher due to the positive impact on the business. This serves to highlight how investing in the right approach can help scale a business fast enough to offset the initial outlay.

Connect with the experts at Webpop Design today and take your business to the next level with a website customers cannot ignore.